Entertainment: It's a Business
Becoming a Professional Recording Artist
Read Part I: Before You Embark
Taking the Stage
Now that you have made some informal connections and become part of a community; it is time to begin shaping yourself as a professional recording artist. By now you should have numerous songs written, and plenty of concepts to use as a base for new material. Your focus now should be honing your live performance and preparing to record a CD sampler or Demo. Prior to performing regularly, take time out to join a Performance Rights Organization (ASCAP, BMI, or SESAC); better to get some simple tasks out of the way rather than having someone else "deal" with them later for you. I will go into detail of what these organizations offer you in my next post. Utilize your connections to garner choice/preferential placement at performance venues. The more performances you do, the more you grow as an artist; adding value to your repertoire, which will give you leverage when the time is right. The purpose of live performances is to connect with your fans, and therefore you must use as many tools possible with respect to growing your fan base-don't forget to get email addresses for those who attend your shows, it's a great way to follow up and retain fans. Websites such as Myspace.com (use the music option), iLike.com, Facebook.com, and Bebo.com offer free profiles that will bolster your connection to your fans and even help you gain new ones. You can also use services such as Reverbnation.com, and Sonicbids.com to find more venues for performing. As you do these live shows, you will find out which songs would be best to include on your Demo. Recognizing that you are on a journey and not zipping by a drive thru will help you immensely. Delusions of grandeur are a hindrance and will do more harm than good. This is not the time to look for and hire booking agents, look for sponsorship deals,publicist and all the other "amenities" afforded to more established artists. Remember, the idea is to make these people seek YOU out, not you hounding them to give you a chance. Use the business to your advantage, do not have the business take advantage of you. Along with talent, connections, and perseverance, the key to making it in entertainment is preparation. Creating a set list, stage layout, fee structure, building relationships with venues, etc. are common ways of preparation. Live shows also help you determine whether you enjoy that aspect of the business; if not, you may decide that you would rather be a songwriter or producer than a performing artist. Knowing this early on will save you headaches, heartbreaks and most importantly time and money. Regardless of which option you choose, a Demo is still necessary. My next post will cover the three different options you can choose from as an artist-songwriter, recording artist, and producer as well as ways of getting your content to your fans.
--Edmund Starbanks
Read Part I: Before You Embark
Taking the Stage
Now that you have made some informal connections and become part of a community; it is time to begin shaping yourself as a professional recording artist. By now you should have numerous songs written, and plenty of concepts to use as a base for new material. Your focus now should be honing your live performance and preparing to record a CD sampler or Demo. Prior to performing regularly, take time out to join a Performance Rights Organization (ASCAP, BMI, or SESAC); better to get some simple tasks out of the way rather than having someone else "deal" with them later for you. I will go into detail of what these organizations offer you in my next post. Utilize your connections to garner choice/preferential placement at performance venues. The more performances you do, the more you grow as an artist; adding value to your repertoire, which will give you leverage when the time is right. The purpose of live performances is to connect with your fans, and therefore you must use as many tools possible with respect to growing your fan base-don't forget to get email addresses for those who attend your shows, it's a great way to follow up and retain fans. Websites such as Myspace.com (use the music option), iLike.com, Facebook.com, and Bebo.com offer free profiles that will bolster your connection to your fans and even help you gain new ones. You can also use services such as Reverbnation.com, and Sonicbids.com to find more venues for performing. As you do these live shows, you will find out which songs would be best to include on your Demo. Recognizing that you are on a journey and not zipping by a drive thru will help you immensely. Delusions of grandeur are a hindrance and will do more harm than good. This is not the time to look for and hire booking agents, look for sponsorship deals,publicist and all the other "amenities" afforded to more established artists. Remember, the idea is to make these people seek YOU out, not you hounding them to give you a chance. Use the business to your advantage, do not have the business take advantage of you. Along with talent, connections, and perseverance, the key to making it in entertainment is preparation. Creating a set list, stage layout, fee structure, building relationships with venues, etc. are common ways of preparation. Live shows also help you determine whether you enjoy that aspect of the business; if not, you may decide that you would rather be a songwriter or producer than a performing artist. Knowing this early on will save you headaches, heartbreaks and most importantly time and money. Regardless of which option you choose, a Demo is still necessary. My next post will cover the three different options you can choose from as an artist-songwriter, recording artist, and producer as well as ways of getting your content to your fans.
--Edmund Starbanks
